“Working in inner city locations demands more of developers given the complexity of current rules and the need to fit in with the community already there,” says Lonneke Zuijdwijk, who joined the management board of Heijmans Vastgoed as director this summer.
The Zuidwest development in The Hague is a typical example of a large and complex area development. The area, built in the 1950s, had become marginalised, with low-quality housing and poor facilities for the community living there.
“The first parts have been demolished and we have recently started the construction of the first new complex,” Lonneke says. “But it is not just about the bricks and the houses. It’s about the social impact we can make to change the neighbourhood by, for example, mixing owner-occupier homes with social housing and mid-market rentals.”
People living in the area have been widely consulted about the development plans, a key part of any major project, Lonneke says. “It’s about how you deal with the people who live there. It is also about education, and providing schools. It’s about work, playing fields, sports facilities, culture. This is something we really emphasis in our work.”
A complex project like The Hague Zuidwest, or the Hart van Zuid in Rotterdam, requires a specialized approach. “You have to look at a project differently, particularly in the early stages,” says Lonneke. “You have to form a connection with the people already living there and the entrepreneurs who work there. You need to listen to them and find out what is really needed. Sustainability, in the widest possible sense, is essential, and so is wellbeing. Wellbeing is a new factor and it highlights a change in how we approach projects.”
A more people-centred approach to development does make the job more complicated and requires different expertise. For example, Heijmans now employs ecologists and sociologists to help ensure that its targets are met. Boosting biodiversity and climate adaptation are also areas where advances can still be made, she says. European legislation will also be helpful in encouraging the sector to take further steps.
In addition, Lonneke is keen to see increased industrialisation in the sector, which she says boosts efficiency and frees up time to focus on other areas. “People are sometimes critical about industrialisation but we think if you use modular buildings, you have more time to focus on the environment, building on biodiversity and creating a community. The building itself is just one element in an area development project. More than that modular building has become much more varied and flexible as well.”
While sustainability is now a key part of any project in the Netherlands today, more can still be done in terms of improving construction materials such as circular concrete and wood Heijmans has for example its own factory producing timber framing for homes.
“We have to deal with sustainability, affordability and all the rules associated with these issues, which are all together making it difficult to speed up the development of residential property,” she says. “But when you look at the social impact of the shortage of housing, you know all stakeholders involved in area developments have to get moving.
Meet Lonneke Zuijdwijk and the rest of the Heijmans Vastgoed team on the Holland Metropole stand at Expo Real which runs from October 7 to 9. Hall A2, stand 130
Illustration: Dreven, Gaarden, Zichten is part of The Hague Zuidwest area development